PRICE – Pricing the Home – MOST MONEY POSSIBLE
- Know exact Value (Past Trends and Comparables)
- Know Acceptable Mark-up (Street Specific)
- Price to Situation (Low if you need to sell, higher end all else)
- Do NOT overprice (worst thing you can do)
EXPOSURE – Marketing the Home – BEST ODDS OF MOST MONEY
- De-Clutter and Stage
- Signage (Front Lawn + Directional’s)
- Print Advertising (Magazine, Newspapers)
- Website Advertising
- Local Advertising (Flyers, Feature Sheets in local stores)
QUALIFY – Qualified Buyers – BRING MONEY TO THE TABLE
- Make sure they have been pre-approved
- Verify personal circumstances to make sure they can act and aren’t wasting your valuable time
- If they are working with a Realtor, you can be assured they are qualified
NEGOTIATE – Watch bottom line – KEEP MONEY IN YOUR POCKET
- Remember your pricing strategy and stick to your guns
- Play the Buyer’s role and try to identify your own weaknesses
- Deal with them before the Buyers do
CLOSING – Secure it – FOLLOW MONEY TO YOUR BANK ACCOUNT
- Contracts, Clauses and Conditions
- Schedule Conditions and Manage them
- Be diligent until deal is tendered
Be smart, be prepared, work hard and a Profitable Sale can be made – I do it all the time.
To get you started, I would be glad to offer you some of the basic sales statistics in your area to give you a better idea of how to price your home– no obligation.
If at any time you would like to hear how I can significantly increase the odds of bringing good money to the table, keep it in your pocket and make sure it gets to your bank account – please do not hesitate to ask me. It’s my job and I am very good at what I do.
The Evans Real Estate Group Blog 