The first principle in Marketing 101 is to define your target market, and then what follows is the customization of a marketing plan’s key elements (Price, Place, Product and Promotion) that are tailored to that target market.
So WHY IS IT that marketing efforts in today’s Real Estate market are the EXACT SAME 99% of the time? The marketing plan of the day seems have 10 pictures taken, uploaded and a description that says “Wonderful X bed Y bath home – Must see!”
Really? Is that all you need? With approximately 2400 Realtors in Ottawa alone, and with over 5000 listings on the Ottawa Real Estate Board at the same time – do you really want a marketing plan that blends your home in with the rest?
One of the benefits I provide to all my clients is a tailored marketing plan according to WHO buys their product, WHERE they are, and WHAT they like. Now depending on your location, your builder, your style of home (inside and out) and your price range – there will be a certain type of buyer that dominates your area. Not only can the target market for your home be identified, it can be understood and targeted according to elements such as:
- Marital Status
- Age
- Level of Education
- Average Household Income
- Employment Type
- Languages Spoken
- Ethnicity and Religion
- Events that occurred in their lives
- Movies they watch
- Entertainment the enjoy
I can pinpoint this information down to a 250m radius from YOUR HOME.
How? Cencus, postal and land registry information – combined and analyzed.
Why? Targeted marketing speaks to the right buyers, attracts them, gets them in the home, and ultimately leads to QUICKER and more PROFITABLE sales.
The Evans Real Estate Group Blog 
