Marketing as it relates to Real Estate involves taking all the hard work we’ve already put forth, and ensuring it reaches the appropriate audiences. Now I’ll be the first to admit that there aren’t many creative placements for homes, as the market is pretty focused on going on the local MLS or perhaps “GOOGLING” for properties, however there ARE certain circumstances where a property might be well suited for a creative placement. For example: A property with a stable and paddocks might be placed on an online equestrian group page. A property with an excellent break water on a large river might find its way onto a local yacht page. A property next to the Trans-Canada Trail might end up on a cycling, running or cross-country skiing enthusiast’ page. Think: who would LOVE this house? Where are they?
Unique properties might also benefit from overhead drone video/photos to showcase land, or perhaps 3D Matterport tours and HD Video Tours to provide unlimited access to the inside of a home that requires more time to absorb or access. Think: How can the target BEST appreciate this home?
A unique selling method we’ve employed has been a “Virtual Showing”, in which we will guide a camera man around the unit and showcase the property as if they were a buyer themselves. We upload this link to a private YouTube account and share it with interested parties who otherwise couldn’t get to the home in time due to either time or location constraints.
It should go without mention that all information about a home should be accurate, of the highest quality possible, and very clear with information on where to find additional information. Every point of contact that a Buyer has with your home should be of the highest quality in order to attract the quality buyer.
The Evans Real Estate Group Blog 