Day: September 1, 2023

Ever hear a person say Realtors’ cost too much? I have.

This statement implies that we all do the same thing, and the only difference between us is price. If that were true, then there would be a giant race to the bottom for commissions to get the client the best value.

The fact is – we don’t all do the same thing. There are a ton of different models and even more Realtors, and depending on WHAT we do – you can get a very different result.

Here are the Top 5 ways in which (what I would call) a GOOD Realtor NETS their Seller MORE money than ANY OTHER OPTION THEY HAVE.

5. Keeping more money on the table during post-inspection negotiations. Quite often, once the preliminary negotiations are done, buyers will get a home inspection. It is entirely possible they either find some serious issues, or even pretend like they do – and they come back to RE-negotiate and get a better deal. The problem here is that they may feel they have you stuck because your property is Conditionally Sold and they are threatening to walk away and stigmatize your property unless you bend to their wishes. A good agent will be able to skillfully evaluate the alleged problems and their costs, let alone use great communication and potentially bring in other aspects of value to keep the deal together.

4. Negotiating a better deal. Even better than having to save a deal, is negotiating an air-tight one in the first place. No conditions is best, but in their absence a good realtor will mitigate the risks of foul play by disclosing and being up front about potential hurdles, securing a high deposit, and even using verbage in the offer that keeps their client protected in the event the Buyer tries to pull a quick one. They can keep some value shelved in case they need to use it later, and have excellent rapport and communication with the other side to make sure things will go smooth.

3. Making your home more valuable. Bringing in stagers, repair men, cleaners and even just sound advice on extremely cost effective ways to pump up the property’s value are a few ways we can do this. We certainly are aware of trends and areas that can be improved, and have a strong network of specialists to pull on for expertise as well.

2. Making your home appear more valuable. Marketing will showcase your home in the best light possible – giving it an appearance that it is as valuable as it could be. There is a delicate balance to be had here between showcasing and exaggerating, where we want to make sure we aren’t misleading the Buyers and setting their expectations up improperly. When good marketing makes a home appear more valuable than poor marketing would – you get better buyers in the door.

1. Finding the Right Buyer. Number 1 on my list because this is the BIGGEST deal a good (listing) agent will do for you. There a LOT of buyers for your home, but you want the ONE who is willing to pay the most amount of money for it, right? Identifying WHO that Buyer is from the get go (Marketing 101: Identify your Target Market), and rolling out a marketing plan (staging, photos, video, ads, descriptions etc) that appeal directly to THAT buyer is what will ensure you attract the best offer(s) possible. Think about it – the Buyer willing to spend the MOST amount of money on your home is looking for quality, and more importantly – WILLING TO PAY FOR IT. That’s who we want. Your home can be a lot of things to a lot of people. We want it to be the PERFECT home for the PERFECT Buyer.