How Evolutionary Instincts Shape Ottawa’s Real Estate Migration Patterns

Ever notice how people naturally gravitate towards certain neighborhoods, housing types, and communities? Turns out, it’s not just about affordability or convenience—it’s wired into us. Two key psychological concepts, the Dunbar Principle and the Savanna Theory of Happiness, explain why people move the way they do. Understanding these instincts helps us predict migration trends in Ottawa’s real estate market and, more importantly, helps you make smarter buying or selling decisions.


The Dunbar Principle & The Need for Community

The Dunbar Principle suggests that humans can maintain meaningful social relationships with about 150 people—this comes from our evolutionary past when small, tight-knit groups were the key to survival.

How does this relate to Ottawa real estate?

Buyers today aren’t just looking for square footage; they’re looking for connection. Young professionals, growing families, and even downsizers want communities that offer familiar faces, a sense of belonging, and walkability to social hubs. It’s why areas like The Glebe, Westboro, and Barrhaven are so popular—walkable streets, community events, and vibrant local businesses make them feel like modern versions of ancient villages.

For sellers, this means that marketing your home isn’t just about showcasing the granite countertops. It’s about selling the lifestyle—the neighborhood coffee shop where the barista knows your name, the local park where neighbors gather, and the farmers’ market that brings people together. The more you can highlight the built-in sense of community, the more desirable your home becomes.


The Savanna Theory of Happiness & The Pull Toward Space

The Savanna Theory of Happiness argues that humans are happiest in environments that resemble the landscapes where our ancestors thrived—open spaces, greenery, and the balance of nature and community.

This explains why we see so many young families migrating out of the downtown core to suburban and semi-rural areas like Manotick, Stittsville, and Rockland. The appeal isn’t just bigger backyards—it’s the subconscious pull towards environments that align with our evolutionary happiness triggers.

Sellers looking to downsize should take note: empty nesters moving from the suburbs to the city aren’t just looking for a condo—they’re looking for a new kind of freedom. While they’re giving up space, they’re gaining proximity to urban parks, bike paths, and social hubs, which satisfy that same savanna-like need for balance between movement and connection.


How This Applies to You—Whether You’re Buying or Selling

Understanding these migration patterns can help you strategically position yourself in the market.

  • For Buyers: If you’re debating between urban and suburban, consider not just your current needs, but where you’ll feel most at home in five years. Do you thrive in a high-energy, walkable environment, or do you crave more space and access to nature?
  • For Sellers: Knowing where your likely buyer is coming from (both literally and psychologically) allows you to tailor your home’s marketing to highlight what really matters to them—whether it’s community engagement or a retreat from the noise.

The Big Takeaway? We Move the Way We’re Wired To

Every real estate decision, whether buying or selling, is shaped by instincts far older than the housing market itself. By understanding these deeper motivations, you can make better, more informed decisions—ones that don’t just fit your budget, but fit your nature.

Looking to make a move that aligns with how you’re wired? Let’s talk.

Trading Real Estate without a good agent is like being the “I see RED” guy rolling with a Black Belt

Might seem like a good idea at first. They don’t know me son!

We’ve all met someone like that. There’s always that one guy who comes into the gym and goes all-in, thinks they have it figured out and then gets humbled fast.

Same thing happens in Real Estate. Someone thinks they’re going to save tens of thousands of dollars by skipping the supposed useless agent, only to get absolutely bombarded with an avalanche of issues they didn’t even know existed.

I bet you didn’t know you could get choked out with your own arm, and I bet you didn’t know that those cracks in your foundation aren’t actually structural and don’t need a 50K reduction as per the overpriced quote from a random company. There are dozens and dozens of tactics that can and will be used against you if you choose to go at this alone, and you’re doing it completely at your own risk.

Just like how a stupid sweep or leg lock will appear out of nowhere, bad contracts, hidden fees and negotiation pitfalls will catch you too.

Think you can handle negotiations, inspections and paperwork alone? That’s like going hard for 3 minutes with a black belt and wanting to die 1 minute in.

Don’t believe me?

Meet my professor. The nicest, softest speaking, PHD candidate, quiet and kindest guy ever. Probably walks with his head down and hands in his pockets. Also 6 foot 3 and 220lbs and will break whichever series of bones on you he wants to just for the sound of it.

Why wouldn’t you want that guy on your side?

You really have no idea what traps lurk out there for you.

In all seriousness – consider this… WHY IS IT that my most wealthy and successful clients NEVER go at it alone, and always pay full pop for a Realtor?

WHY?

I’ll tell you – because they’ve BEEN AROUND and they KNOW they can get more done and have a higher potential for success by leveraging a professional.

They know a skilled agent, coach and black belt can save you unnecessary time, money and pain.

Don’t see red.

See green – let’s make some money and win.

Multi-Generational Living doesn’t mean be a Loser.

If your adult child is still living in your house, and it’s causing them to miss out on major life milestones and delay their development of basic life skills – that’s YOUR FAULT.

I get it – it’s a Hard Knock Life, but that’s no excuse to not properly develop as a functioning adult.

I’m fortunate enough to see a LOT of different living arrangements, including multi generational ones, and I’ve seen at last 10 different cultures do their best at it. The ONE common denominator for those that seemed to have done it properly and raised their adult children like functioning members of society is GOOD PARENTING. I’ve seen some parents ensure their kids are responsible, they work, they study, the help around the house and at least carry their weight – and I’ve seen parents let their kids freeload.

Believe me – letting them live at home is NOT the problem.

Bad parenting is.

According to recent reports from CMHC, millennials are having a tougher and tougher time affording homes. Property prices are rising faster than wages are, and massive student debt payments are sucking them dry.

That makes sense. What doesn’t make sense is letting your kid turn into a basement dwelling troll that doesn’t know how to function in society.

I know PLENTY of Millenials in their 20’s and even young 30’s that are still at home with their parents who are complete MACHINES, and frankly… who are blessed with INCREDIBLE parents that put forth their very best efforts to ensure their kids are shaping up to be excellent humans.

What do you think?

Loyalty

Not a concept.

Not an action.

An instinct.

A primal reaction to a threat to someone it loves, cares about, or maybe even just respects. Beyond a thought process and your reasoning – it doesn’t debate, consider, or fear repercussions.

It lives a tribal existence and will put itself in dangers’ way to destroy any threat to those it cares for.

Be loyal.

Front of The Class

I never did it.

Couldn’t.

To be honest – didn’t really think much of the people that did.

And I can’t tell you why. I think it’s just normal for most people to NOT sit in the front, but rather to blend in to the middle of the pack.

So think about this… What if I told you that the further back in the class you go, the less self esteem you have? The less confidence you have? The more you care about what people think of you.

Sorry if that offends you a little, but I sat in the middle too. What does that say about me?

Here’s why I think this: lately I took up yoga. In the past 2 weeks I’ve done 9 classes and I’m loving it. I felt like a bit of an idiot in my first class because I did NOT seem like the typical yoga master. I kind of look like a meat head, I don’t go to the gym to socialize AT ALL, so if people do see me they probably think I’m not the nicest guy – and yoga people all seem to be all zen, wearing spandex and less concerned with being jacked.

So what did I do? I went ALMOST in the back of the class and off to the side. Why? to not get attention and to blend in. Why? cause I thought I’d look stupid.

But in my last class I walked in and there was NO room except for the front of the class (Da Da Daaaaaaaaa). So.. whatever… I took it. Too bad.

Within the first few minutes I noticed that I was having a way better class than usual because I WAS NOT DISTRACTED. I can only guess that out of all the units of focus I can muster – having 30 people in between the Instructor and I takes up a few of those units. This time, it was just me, the wall in front – and the instructor. And man… I got a lot out of that class.

When the class was over I couldn’t BELIEVE how good the class went.

I also couldn’t believe how I could not care LESS about what anyone thought during the class. I honestly might as well have been taking a private class.

Then it hit me….

Have I been missing out on getting the most out of experiences, being present in the moment – because I’ve been distracted, or worse, concerned with what other people think?

How much have I been missing out on?

So beside Yoga itself being a LIFE HACK that’s been making me a total weapon, I find that it’s taught me this valuable lesson about having as little as possible between me and what I am focusing on.

I’ve started to become envious of those that sat in the front of the class this whole time, not giving two sh*ts about the people behind them THIS WHOLE TIME, and getting the most out of their experiences THIS WHOLE TIME.

If you’re going to be involved in an experience that you’re going to benefit from, and spend the same time and energy as everyone else – you might as well get the most from it.

Get in front.

Brainpower or Horsepower?

Brainpower or Horsepower?

How to get a job well done means something different today than it did a few years ago.

You see, for the last 50 years we were in the ‘Information Age’, where speed and access to information is what gave people a competitive advantage. This of course, was preceeded by the Industrial Revolution, where mass production defined success.

Apparently we are now in the Age of ‘The Internet of Things’. I’m 42 years old – so don’t ask me what that means.

How to get a job well done means something different today than it did a few years ago.

But I will tell you this – we have gotten TOO FAR AWAY from Mass Production.

As valuable as Brainpower is, it is not a substitute for Horsepower. Quite obviously, we need both.

For far too long people have guarded and leveraged their access to information to have an advantage – and it’s made them LAZY.

Ever wonder at how many Tradesmen make multi million dollar empires all the time?

HORSEPOWER – that’s how. They understand their trade, they understand business – and they GO.

So say what they will. The ‘Internet of Things’ can be the new ‘soup du jour’ all you want. But if that knowledge is not applied and showcased with an obsessive and mighty work ethic – it will just blend in with the rest.

In fact, the more society evolves to an even more dependent knowledge based economy, I would bet my house that those that embrace that knowledge but keep their PRIMARY focus on outworking others will enjoy success at the highest level.

So don’t get comfortable.

Get to work.

Leading With Your Heart

When you lead your way through life with your heart, you experience it on the highest of highs, and the lowest of lows.

Through the highs that love offers, you can feel connected to a higher power – something indescribable that can only be understood through experience. If you’re lucky, you’ll feel this at least one time while you’re here on Earth.

Through the lows that love offers, you can feel so alone and betrayed, confused and broken. The world can be a dark and merciless place during these times.

Without the highs and lows – what would life be?

Shallow? Numb? Regrettable?

The polarization of the feelings love offers can often make your feelings towards how you live your life go from one extreme to the other.

Do you commit your life to it and ride the highs, and surrender to the pain of the inevitable lows?

I think so.

I think a life without it wouldn’t be one worth living.

On your path it’s important to remember that you often get what you focus on, so make sure you focus on the good.

For every death, there is a new life.

For every heartbreak, there is a new story being written.

For every end – a new beginning.

Take in and appreciate the finer things life has to have, keep a strong focus on the good – and lead with your heart.

See you on the Path

Is More Really Better?

I haven’t posted a blog in over 2.5 years. I’ve been busy building my brand and my business and it’s been going pretty well.

One thing I was originally challenged with was – How do I compete with the BIG BOYS? After all – they advertise homes on radio, they have billboards all over town, etc. That’s A LOT of money that I simply don’t have.

I thought about it long and hard… and I asked myself this one very powerful question: Is having MORE marketing tools the answer? I mean.. what if there are a key 3-5 things that a Realtor does to effectively sell homes, and everything else was just show and bragging rights?

For example.. if I have a 5 point marketing plan, and the other guy has a 10 point marketing plan – what’s the difference if those extra 5 things don’t cause the home to sell? Wouldn’t that even mean that a Realtor’s resources are being diverted into marketing avenues that are distracting and robbing the focus of what really matters?

I believed it did.

So I looked into it.

I started meeting with some of the most respected Realtors in my neighbourhood, reading all about marketing strategies and tactics etc.. and I asked the TOUGH questions – “How often does X marketing tactic sell a house?” You know what I found? BY FAR.. all the extra marketing strategies were just ‘Listing Tools’. In other words – things that made you look good an impressed a seller so it helped you get the listing. That’s it!

This didn’t make sense.

So what did?

Well – there’s been another school of thought lately. It’s been one that says the Realtor that does the best job should get the job – not the one with the largest marketing plan. This school of thought is complemented (at least now in my business it is) by another that believes a large marketing plan is proof that a Realtor DOESN’T have buyers since they are investing so much into finding them.

So we’ve done a few things. First – we tracked out results and our numbers and compared that to the average agent in our marketplace. We’ve been able to compare our performance against the average Realtor and have relied on that information to prove our worth. After all – if you were to get some serious work done.. let’s say knee surgery, you would want to know how often the surgeon performs the operation and what the recover rate is, right? I would think that’s a good place to start.

The other thing we did is invest in marketing 2 ways. First – Targeted Marketing ( a real no-brainer for anyone with a marketing background). Marketing 101 is ‘Know your Target Market”, and everything flows from there. So for every listing we identify who the target market is, and we sell the home to that specific demographic. We put our marketing materials in places they go and where they will see it.

The next thing we did is market FOR BUYERS. In other words – marketing that offered what they wanted: Access to the best deals before others could get to them. You know what? THEY LOVE THIS. People thinking of buying homes just want that – homes. They don’t want a Realtor. Think of it this way: If you were going to buy a car, do you immediately ask yourself where you can find a car salesman and start evaluating which is the best? Of course not! You want CARS. So our mentality is the same with Real Estate. The vast majority of people- 99% of them, couldn’t care less who I am.. they want what I have – access to the best deals in Real Estate – so I provide it for FREE and with NO Obligation. IT’s only natural that through the course of interested buyers getting these homes that they learn that the best way to ACQUIRE these deals is also through me, and the vast majority then ask me to do that for them. What this does it allows my team to have a HUGE queue of buyers just waiting for good deals. Quite often they will sit and wait for months and months for the right house.

Think of that… we get to go to a Sellers home and tell them that we have hundreds of people in our database looking for homes, and IN THE EVENT that our targeted marketing can’t get that perfect buyer for you asap, there is a good chance we have someone looking to be in your neighbourhood in a home like yours.

Let’s see how quick we can put 2 and 2 together.

Oh – and here is what our results look like time and time again, with testimonials, references etc.

(sarcastic) Small side note: If we can’t sell it, we will buy it as well (see evanselattar.com for terms and conditions).

Makes sense right?

🙂

Do It On Your Own.

To start off the new year, I wanted to do something different than just wishing you a happy new year, and actually HELP you have a really happy new year!

Have you made any resolutions for 2011?

I haven’t.

Instead, about 9 months ago, I made my resolutions for each year, for the next five years, set goals for each one, and then an end goal for 10 years from now.

Seem like a bit much?

It’s not really. To me, it was about putting resolutions/goals (whatever you call them) into a bigger context and with a larger purpose. Setting your goals for years from now helps you see the big picture and helps keep your “eye on the ball”.

Is your goal really to lose 15lbs? Or is it to live a healthier life and enjoy your life more?

Is your goal really to save $10,000 this year, or is it to be more financially secure, and on the path to financial freedom?

See how context comes into play?

Well here are two bodies of knowledge that helped me come along with my goal setting:

1. This one was HUGE. I remember 1st year in university – I believe the course was ADM 1300, and the professor was Peter Koppel. He had us write down our goals for the next semester, then the next year, the next five years, ten years, and then twenty five years! Now naturally – we didn’t really know what we wanted, and couldn’t even imagine ourselves that far from now. It got better…. He asked us to write down the activities that we need to do in order to achieve those goals. The room went quiet for about 3-4 minutes, and everyone began writing down what they thought had to be done, and what kinds of actions and activities they would have to be doing to achieve their goals. Then he said “ Now look down at those activities that YOU said YOU would have to do to achieve YOUR goals that YOU defined, and ask yourself this question “Are you doing those activities?”, and more importantly “WHY NOT?”. Talk about looking at yourself in the mirror! I really didn’t have any reasons. Maybe a few excuses, but nothing that should keep me back. I felt like an idiot! Like someone had just called my bluff, and I was sitting there with nothing to show. At that moment I realized that NO ONE was going to not only tell me what I was going to do with my life, but no one was going to do it for me.
2. This was a great one as well. I picked up “Think and Grow Rich” by Napoleon Hill on audio CD for my car. This book has about a dozen chapters, but the first 3 really stuck with me. The first one was about desire. It was about knowing what you wanted, and having a white-hot burning desire for it. You would write down exactly what you wanted and define a time period in which you were going to get it, and then what you were willing to trade in return (example – 80 hours a week, money, sacrificing relationships with others, bad habits, good habits, WHATEVER you felt you could reasonably give up in order to get what was important to you). The second chapter was on faith. Not faith in god, or heaven and hell, nothing like that – instead faith in yourself and an acknowledgement that you could in fact achieve the object of your definite purpose. This FACT was reinforced with plenty of cause and effect logic, and even many real life examples. The third chapter was about affirmations – or “telling yourself you can”. I LOVE this chapter for so many reasons. Mainly because I am a huge believer that you can do anything you tell yourself you can do, but it all depends on what you tell yourself that you can do! Get it? People have certain attitudes and beliefs that limit themselves and direct their lives in certain directions, and their end results is often directly attributes ONLY to these two factors, and not the situations themselves that these people find themselves in. For example – how is it that some people in the world can rise out of poverty, filth, hunger, and handicapped beginnings, to make something tremendous of themselves and end up giving back to the world and communities they came from? But yet – you (or someone you know) can sit there and tell themselves “I have no chance with (insert generic obstacle that people put in front of themselves)”. People in this world are dirt poor, are in bad health and in many cases DYING – yet can still uplift themselves and people around them – but you (or your friend) can not? Take John and Jim – two identical twins, but John tells himself “I’m a loser, I can’t get anything right, and I’m destined to fail” and Jim tells himself “ I’m a winner, things always work out for me, and I’m destined to succeed!” Now take these two twins, and start them off through life the same, and put them through the same set of circumstances through life. Would you agree that John would only see the negative in everything, always assume the worst, and possibly may never even SEE the opportunities around him, and not make the most of those that he does find? How about Jim? Do you think he would only see the best in every situation, spot the best opportunities and make the most of them? Do you think he would even think of failing? Try this: for the next 10 seconds, look around you and spot as many brown things as you can, and then come back to read the next sentence. I’ll mark your spot, GO! __________________________________________________________________________________________________________________________________________
Great! Now how many brown things did you see? A dozen?
Now answer this: How many red things did you see?
You might answer none!
Now look around and spot as many red things as you can. __________________________________________________________________________________________________________________________________________
They were there the whole time, and yet you didn’t see them!
Why is that?
Well – simply because you weren’t looking for them!
The point is that there are all kinds of different things around you at once – including opportunities and pitfalls, your own strenghts and weaknesses. Which ones are you seeing?
Chapter 3 of this book helps you reinforce who you are, and what it is you are striving to achieve, and puts in place some positive affirmations to correct your mindset and put you in a position to find the BEST in life, and those opportunities that you need to make the most of, and it helps you understand that you can in fact make the most of them.
You need to realize that you CAN achieve the object of your definite purpose, and therefore you should demand of yourself persistent, aggressive and continuous action towards its attainment. And that is what the third chapter helps you do.

So what are you going to do about it?

I would start with the 1st exercise I talked about. It’s really an eye opener.
I would then go to amazon.ca and order the audio CD as well – no joke.
Here it is:
http://www.amazon.ca/Think-Grow-Rich-Napoleon-Hill/dp/1596591587/ref=sr_1_1?ie=UTF8&qid=1293909397&sr=8-1

Now what about your thoughts?

Do you have a certain kind of goal-setting methodology that works best for you?

Any interesting or innovative ideas?

Any that are tried, tested and true?

The man who defends himself in court has a fool for a lawyer.

One thing that gets to me is how some Salesman position themselves. Many of them, if not MOST of them, position themselves as middlemen that are merely a commodity that is interchangeable with their competition. What I mean is, there is this mentality that because they are in the middle, they are entitled to something strictly because of that, and that is the only real reason they exist – like they are some sort of gateway to the desired end result the customer desires. Really? Is that all you are? Well then, why WOULDN’T I try to find some way around this pain in ‘my side’ hurdle that is a salesman? Well – you would, and you should – if that is all the salesman is in your particular situation.

The best part of all, is the tactics these ‘salesmen’ use to get the vast majority of their business – and that is to negotiate on price. Everyone is so worried about price. “How much will it cost?” or “How much will you charge?” are things that are debated in the ‘price debates’. Come one now. Have some vision! What about how you are going to profit from a deal? Price only lasts for the second you shake hands and satisfies your ego – what about the effects the deal will have on your current situation and your goals? Will it put you in a better position and closer to where you want to be? It reminds me of those fast food commercials that have been playing around with this very idea – you know, the ones where the guys are around the lunch table and one of them is eating this tiny little burger and miniature fry – looks over at his colleagues and says “5 bucks!”, then the colleagues swallow a bite of their large Subway sandwiches (or whatever they are) and say “5 bucks!”. What a genius that price-driven shopper looked like! Did he get a deal or what? You know the old adage; you get what you…….  This is compared to the value-driven shopper that looked for how much he could benefit from spending his money. He saw an added value to his decision, and made a wise choice.  I know the example isn’t perfect because they paid the same thing, but the idea is what the motives were behind the purchasing decision.

Getting back to the larger picture here – lets say you are talking about a major purchase that will affect the lives of you and your family for years to come. Are you FOCUSED on a few thousand bucks? Or are you focused on the best benefit for you and your family, and yes – how much you will PROFIT from the deal. Sometimes it costs a little more up front to get a better end result. And what if a Salesman’s higher commission and subsequent harder work and better results actually earn you MORE profit than you would have with the cheaper priced competitor? Salesman A costs $10 and earns you $20, but Salesman B costs $100 an earns you $1000 – which would you choose? “Uhh… I only paid $20 for my salesman, and you paid $100! I got a better deal!” That doesn’t make any sense, does it? So why are people so focused on the up-front price?

Example: You get charged with a crime that you did not commit, and the potential sentence is a few years in jail and lots of probation (not sure how that works, but sounds about right). Do you show up and defend yourself? Do you take the court-appointed lawyer? Do you shop for a lawyer based on price? Or do you shop for the best lawyer you can afford that will deliver RESULTS? The saying goes –“ The man who defends himself in court has a fool for a lawyer”. O.J. Simpson + Robert Shapiro and Johnnie Cochran = Not Guilty.  Infer away.

Why do people buy cars with 20+ airbags and highest safety ratings, when there are other cars that will get them from A to B for half the price?

Exactly.

 Back to this price negotiating tactic. Put yourselves in a Salesman’s shoes. A customer comes to you and says they are interested in a product that you can provide, and you are in a position to make sure they get the very best product that suits their needs, and provide them with such a good service that they will be completely satisfied with you, have rave reviews about you and potentially turn into repeat and/or referral business. You have the ability to over-deliver, add your own ‘elbow grease’ to get them a better deal than anywhere else, and build a meaningful business relationship based on success and good business. Now you go through all of your bright ideas to think about how you can help them profit the MOST from the opportunity in front of you, and you open your mouth and say, “I can do the job for lower commission to save you some money”.

 Really? Is that how valuable you are?

 Why don’t I ask Bob over here right next to you if he will do the job for ‘your price minus fifty bucks’? Cause apparently that is all you have to offer, so let me explore how MUCH I can profit.

 See where this goes? Slippery Slope anyone?

Now rewind a minute or two and think for a second. You realize that the customer isn’t exactly sure what they want, and you know you can help them determine the exact need you have to address, put together some options for them that will work, and go the extra mile to find a great deal somewhere (maybe be proactive and try to drum up some supply for them from a unique source) and follow through to make sure they have everything they need, and they have satisfied all those needs and wants, and even a few they didn’t know they had or needed.

No will Bob do that? I don’t think so. Bob is simply a middle man and is about as creative as a doorknob.

Don’t be Bob.

Don’t look for Bob.

Don’t look for what is over his shoulder and wonder how far backwards he will bend to reach and get it for you. He might grab whatever peg he can squeeze into the hole, and then forget you the second you turn around. Who? What?

Look for the salesperson with the ability to listen and take the time and effort to get you what you need. The one who can explain your options and is willing to take a risk and put in legwork to get you the best of those options.

Does that make sense?

I’m just frustrated with all the Bob’s I’ve been meeting and seeing around lately.

No offence if your name is Bob. Or Rob for that matter.     🙂

Happy Buying!

Cheers

P.S. Havent written a blog in a while – I’ve been pretty darn buys and got carried away, so I apologize to all the readers and those of you who enjoy a could debate. You are all a great source of information and I promise to make a better effort to engage you more often! If you have any questions or concerns, or want a friendly and intelligent debate – contact me anytime!

In the name of progress…..