Lower Rates = More Money in Your Pocket

As we move into late October, there is growing optimism in the financial world regarding interest rates. Many forecasters are eyeing a potential decrease of 0.25% to 0.5% in variable mortgage rates, creating a buzz about what this could mean for home buyers and sellers here in Ottawa.

For potential home buyers, lower mortgage rates represent a golden opportunity. A decrease in rates can reduce monthly payments significantly, allowing you to stretch your budget and potentially afford a more comfortable home. For example, on a $100,000 mortgage, a drop to 4.75% could save you around $15 a month compared to the current 5.0% rate. If rates fall to 4.5%, that savings could reach nearly $30 per month! This could be the deciding factor that helps you move from window shopping to actually closing on your dream home.

Sellers, too, should take note of these potential changes. Lower rates might attract more buyers to the market, as affordability increases. More buyers often mean a faster sale and potentially greater interest in your property, leading to better offers. With a competitive environment, carefully staging your home and pricing it right can leverage these favorable conditions to your advantage.

In conclusion, as we await the next Bank of Canada announcement, keep a close eye on interest rates. Whether buying or selling, now is a great time to strategize and prepare for a market that could become more favorable with a potential rate drop. The landscape is shifting, and there’s no time like the present to take action in the Ottawa real estate market!

What Makes a Good Location?

For our Suburban Buyers, finding a good location can often be tricky. It isn’t enough to be in a ‘good’ suburb – you ideally want to be in the most favourable part of it. So what exactly makes one part of a suburb more favourable than others? Here I’ll give you a few great examples to look out for.

First of all, we need to acknowledge that a suburban buyer often has a family that needs and values certain things. Safety being the most important, then proximity to recreation being second, and finally proximity to amenities and transportation being third. Let’s go through those one by one.

First – Safety. One aspect that makes a good, SAFE location for a Suburban Buyer is one that has little to no traffic so that their kids can play or even wander in the street without panic. Every parent wants their kids to be able to play street hockey, ride their bikes, or throw a ball in the street and feel safe doing so. The peace of mind that a location like a base of a crescent provides makes a very particular lot even more desirable. Suburban Buyers would also like to be on a street or block where the other homes are at least as nice and as big as theirs. When neighbouring homes are of a poorer quality (build, look or upkeep) there are generally poorer standards in the area – which can make them feel unsafe.

Second – Proximity to Recreation. Being right next to a park or a sports field gives Suburban Buyers a place to get some space and exercise, and to feel safe with their kids while they do the same. As long as these places are well kept and attract other similar people – this is a massive bonus that makes a home worth even more.

Finally – Proximity to Amenities and Transportation. The trick here is to think of these like your in-laws. You want them close – just not next door. Around the block, a few streets away is perfect lol. Suburban Buyers want the convenience of being able to run out and get some food or whatnot, and don’t want to have to be stuck in traffic for 15 minutes just to go 1 mile down the road doing it. Many suburbs get so developed that getting to the highways or rapid transit stops are easily 25-30 minutes on average. God forbid someone has to take a bus or two just to get OUT of the suburb – time adds up quick.

So if you are a Suburban Buyer thinking of WHERE you want to be in your preferred suburb, I would strongly consider these three items I’ve mentioned above, or at least be very clear about what it is you are looking for.

Too often I’ve seen buyers more focused on a few thousand dollars as their main driver when it comes to finding a home, and I would hate for you to be lured into thinking that would be the most important thing in the home where you’ll be spending the next chapter of your life.

How to Prepare Your Home For Sale

Likely the largest hurdle for our Sellers – HOW to get the home ‘show ready’. Seems like a daunting task for sure, however there are a few good rules of thumb to follow to get you going in the right direction.

For starters – good home maintenance is a must. We want Buyers to come in to your home and feel like the home has been cared for. After all, pride of ownership says a lot about BOTH the sellers and the home. Seasonal maintenance, regular maintenance on appliances and utilities, as well as maintenance on any property damage are all a must. Our most successful sellers are on top of ALL the required maintenance of their homes and keep detailed logs so they can show prospective Buyers.

Second- declutter and clean. We’ve all heard this before, however there is more to this than you might thing. Regarding cleaning – give your home a DEEP clean right before you list. That means dust all those hard to reach places, clean the stove and fridge, and wipe the baseboards. When it comes to decluttering, what you want to do is ideally have a large number of the EXACT same type of cardboard boxes or plastic bins, get some labels, and sort out a proper, clean and well lit place to place all your storage. Why go through all this trouble? Because EVERY house will have 1 or 2 rooms with storage, but most will look like … well… a garbage dump. I’ve seen garages packed the ceiling with what seems like a variety of items just thrown right as far and as high as they’ll go. YOUR storage on the other hand will reflect well on you. It will be clean, organized, and neat. This is an excellent opportunity to stand out from the competition and to give the next Buyers the impression that when THEY move in, they’ll be organized too!

Third – paint your home. Consult with a stager to see what the latest and greatest colours and matches for your specific property, and if you can’t paint like a pro – hire one. This is one of the best ways to freshen up your home, give it a ‘new home smell’, and is also an excellent return on investment. Paint is a few hundred dollars in the cans, but 10-15K worth of value on the walls (if done right).

These are just the basics, and there are many more strategies to get into if the resources exist. Depending on the levels of time, money and energy available, preparing a property can go from the simple rules of thumb above, to a complete transformation.

Any questions? Ask 🙂

How New Home Builders can increase client satisfaction, retention and referrals.. and make MORE money doing it.

I’ve brought buyers to every large builder in the City, and quite a few people the small ones as well, and the feedback is generally is generally same every single time- so how do so many of them keep getting the same things wrong?

Surely not everyone can be pleased, but it doesn’t take a genius to identify patterns in complaints, and opportunities for improvement.

A few years ago I actually conducted my very own meta study (study of studies), and compiled notes on this very subject. The mistake I made was that I named the builders by name – with backlash that was  incredibly blown out of proportion by both those who lost AND those who felt they didn’t win by enough lol.

Another thing that I learned was that my own experiences and those of my clients were exactly in line with the majority of the public.

So without naming names, here are the TWO major issues across the board, as well as a simple solution that could cure all:

1)Not a single chance to review the construction before the home is complete. This has caused an incredible amount of issues down the road for everyone involved. From a long list of mistakes made during construction, but most notably the major issues that could have been identified and solved before they developed into something larger. While this may seem like a major pain for builders, it is my sincere belief this is the BIGGEST mistake they make. I will explain after.

2) After Sales Service. Described as non-existent by most buyers, this is where many people the mistakes that could have been avoided earlier come to haunt everyone. Leaving a sour taste in the buyers mouths, builders are notorious for skipping the bill at this massive juncture.

The solution?

A simple, yet effective (hear: GENIUS) principle called the Jidoka principle. In essence, this is a concept that empowers operators to detect abnormal conditions and immediately stop work. Made famous by Toyota in the early 1900’s, this principle helped them re-write the record books on production quality and capacity.

In action, Toyota believed that their employees had an OBLIGATION to halt assembly immediately (by pulling a cord known as the Andon Cord) to address any inefficiencies or deficiencies they found. By doing this, they identified that while production slowed down temporarily in the present moment, a much more significant  amount of time and money was saved later on by going back and fixing those errors elsewhere. This, as well as a few other core principles formed what became famously known as the “Toyota Production System (TPS)”, and has been hailed as a revolutionary quality control breakthrough with respect to production and manufacturing by Six Sigma (Global Institute of Quality Control).

Another little company you may have heard of that employs this principle is Amazon. There, if a customer calls with a report of a defect, any employee can pull the cord and remove the item from assembly, which has saved Amazon from countless amounts of customer service issues and likely an incredibly large fortune. Which a focus on customer satisfaction by using this principle, Amazon’s success and testament to the Jidoka principle speaks for itself.

So how can a builder use the Jidoka principle?

My belief is that by at least involving the client and a 3rd party quality control specialist  in ONE tour of the home during construction, potential issues can be identified and addressed before they turn into much, much larger issues for everyone. This is an opportunity to correct medium sized issues before they become monstrous, not to mention will provide everyone with a clearer understanding and appreciation of the product, the timelines, and the company as a whole.

Not to mention that builders are COMPLETELY missing out on the fact that buyers are excited about this process, and giving them even 1 hour to tour the home will do wonders for their experience, satisfaction and likelihood of positive word of mouth! Have them “check in” on social media for an upgrade (even worth $100 to the builder) to give social proof and spread a positive spin on the  builder, and you’ve now turned a production/profit improvement into a grass roots PR movement as well.

Oh… and that After Sales Service issue? Much like Amazon.com, watch those issues dissappear since thre majority of the big issues will have already been addressed long ago.

Now I know builders. Many of them think “this would be a nightmare/pain in the…/ never ending/ don’t have time/ not worth it”, to which I would respond, “Tell me more about how you know better than Toyota (worth 236 Billion) and Amazon (worth 1.7 TRILLION)?”

Do you really think you have nothing to learn from these revolutionaries?

Or do you want to be the next one in the housing industry?

There is an opportunity here for a builder to have the first mover advantage, and I believe the first one to build out, implement and advertise the Jidoka principle will see their client satisfaction, retention, referrals, profit and overall business growth EXPLODE.

Market Update – Orleans

 

Hey Everyone,

In this segment I’m going to go through the beginning of the Suburb Series, which means this week I’m going to go through the stats year over year for Orleans, and in the coming weeks you’ll see me and my team go through Barrhaven, Kanata, Stittsville, Nepean etc.

Here goes for Orleans:

Year over year, prices were DOWN 2% on average.

For the same time period, days on market were UP 46% on average.

Here are the stats:

 

April 2015

Detached   113 @ 443K in 31

Towns       54 @ 311K in 26

Condos       41 @ 311K in 47

 

April 2016

Detached   125 @437K in 41

Towns         55 @ 309K in 33

Condos       34 @ 219K in 51

 

What does this mean? If you are thinking of selling, you need to invest in a GOOD agent who can do some damage control and make sure you are getting as much money as possible. If you are looking to Buy, it’s a GREAT time to buy as prices are down on average and sellers are hurting a bit.

If you want some specific information on any type of home in any type of area – please call me at (613)739-5959 or email at Mevans@evanselattar.com

 

See you soon!

How to: Increase net worth by $700/month w/bonus cash of $600/month for 5 years with a few thousand dollars start up.

Let’s say you are renting a townhouse. In Ottawa a nice townhouse can fetch 1450-1600 a month rent, so let’s just say $1500 for arguments sake.

That same townhouse is likely going to be about 305-325 to purchase, so let’s go with $315,000.

5% down is 15, 750. Budget a few thousand for closing costs as well.

On a 5 year, 30 year ammo, 3.5% your payment is $1343 – CHEAPER than rent. 

It get’s better. 

Remember that rent you were wasting? All $1500 of it? Well when you are paying a mortgage – this one specifically – $480 of the payment is going towards the loan itself, and the only the balance of $1020 is being wasted away! With a scenario like this you are saving about $500 a month when compared to renting. The money being paid against the loan is similar to being put in a bank account called “equity”. Think of it as a bank account in the walls of your home, and you get to cash it out when you sell. Now if you only put 5% down you will have to pay CMHC Insurance, which will get added to the mortgage and cost you about $30-$40 extra per month. Property Taxes and Insurance will also cost you about $300 a month as well. So you’re extra $480 per month becomes about $150 per month of a net savings.

It get’s better.

Some banks are offering Cash Back incentives of up to 5% of the purchase price of the home you buy, so while you are spending 5% plus closing costs to GET the house, you are getting back 5% cashed back, meaning you are only out of pocket a few thousand bucks!

Not too bad!

It gets better.

Let’s say that townhouse appreciates at a conservative 2% per year, and you hold onto it for 5 years. That’s about $6600 per year in appreciation, or $550/month NET (since you can realize this amount in a lump sum when you sell, tax free as long as CRA determines it was your principle residence). 

Summary:

TOTAL CASH OUTFLOW of owning this townhouse of ($1343 mortgage plus $330 taxes and insurance = ) $1637 per month.

Net Worth Increase of ($150 paid against loan + $550 gain in appreciation = ) $700 per month. 

Do you see how people make some good money by buying a home and selling it after (about) 5 years? That’s 60 months of increasing net worth by $700 which is $42,000!! MONEY YOU WOULDN’T GET RENTING!

BONUS: Rent out a room to a good friend for $600/month and put that money directly against your mortgage and realize ANOTHER $40,000 of equity from paying down that loan faster. That’s up to $82,000 of a gain in 5 years!

As I always say – don’t go running amok spending your money on a townhouse now… consult with your trusted sales and lending professionals to make sure this scenario is right for you, and to go over all the intricate details and risks. Email me at mevans@evanselattar.com to look into it if you would like. 

The Real Estate Bargain Bin

Where to find the best deals? Here are the best ‘bins’ to keep your tabs on:

 1. Estate Sales

An unfortunate effect of the beautiful lives we all lead, is that one day we will eventually pass away. What happens to a person’s home once they pass? Quite often, the family sells the property and gives the proceeds to whichever direction the will intended, and all the bills and debts are paid.

Why is this an opportunity? Quite often these Sellers are looking to unload their property quickly and just want it SOLD so they can move on – giving YOU, the buyer, an opportunity to walk in and potentially acquire the property for a discount.

2. Power of Sale

High credit card balances? Line of Credit out of control? Budget completely blown? Many people will answer YES to this question, and to these people, sometimes it is just TOO MUCH and they need to sell their homes to downsize and decrease their debt payments. Sometimes these people can’t even pay the mortgage or taxes, and the bank will seize the property and appoint a Realtor to sell it to re-coup the loan!

Why is this an opportunity? Again, motivated Sellers – that’s the key. These people need to sell their home and get their bills paid asap. Money talks, and if you can get yours in front of them first – it might give you an edge.

3. Handyman Specials

 Nice personality, but needs a little lipstick? Look no further than your neighbourhood ‘handyman specials’. These homes come from a variety of sources – from those that can’t keep a house to those that tried to flip but flopped. Pick up these homes at a bargain!

 Why is this an opportunity? Well, a property that is hard on the eyes is often hard to enjoy. A property that is hard to enjoy is hardly valuable, and hence comes at a discount because there is little to no demand in the regular everyday market. These sellers realize quickly that their home wont sell for the average price, and may need simply be in dire need to move on.

 4. Private Sellers

These Sellers have opted to sort through a riff raff of buyers themselves, and learn to pre-qualify them, negotiate with them, and close them. Let me tell you – not as easy as it sounds. Some of them even decide to work exclusively with un-qualified buyers that share the highest level of incompetence and advertise that they do not want agents to bring quality buyers to them!

Why is this an opportunity? Knowledge is power, and these folks, quite often, have little of either. Now there will be the odd exception, however the mass of these sellers did not price their homes correctly and can therefore not defend their price properly, they do not know how to negotiate (and are not even aware of) terms and conditions in a contract that can make a deal even MORE favourable than a low price, and therefore are not best suited to get the best advantages in a deal. Now I have never, and will never be unethical or unprofessional with a Private Seller, however; when I represent a buyer it is my obligation to get them the best deal possible.

Tricks of the Trade: I am able to manipulate the MLS database to search for homes by Seller (i.e. Contains “ Estate” or “Bank”) and can also search by keyword (i.e. Contains “handyman”, “tlc” or “flip”). Furthermore, I can have listings that match these criteria automatically sent to my clients inboxes the minute they are uploaded by other realtors, bypassing the overnight delay by the Ottawa Real Estate board, and therefore giving my clients a window of opportunity to view listings before the public does. This also really limits the homes my clients see to what they really want, instead of filtering through a hundred listings that “might work”. Pretty much any information that is related to a listing, I can transform into search criteria and can sort, sift and organize automatically and have sent out. These aren’t generic searches either (price range, location criteria), I’m talking digging deep and going above and beyond to get the cream of the crop. With regards to private sellers, most are open to working with me once I talk to them about the calibre of buyers I work with and the other ways in which I can help them, but they are really leaving themselves open to all kinds of pitfalls. Not only is pricing an area where they are at a disadvantage, but they are also (quite often) not well versed in legal matters (yes – contracts are complex legal documents), but also in the coordination and timing of all the related professionals that will all play a role in the success of the deal.

I hope you enjoyed the insight into the Real Estate Bargain Bin!

If you would like access to the BINS, and keep your tabs on any of them, simply visit www.RealEstateBargainBin.info

Cheers!

The 4.5 Best Tips To Attract More Buyers and Make Them Pay More For Your Home.

1. Price Your Home Right

This is by far the most important part of the selling process; after all, anyone can sell a house if it’s priced below what the true value should be, right? Heaven forbid you price yourself too high, and then your home might not sell at all. Don’t rely on other comparable listing prices – aim for SALE prices. Remember – properties for sale are also properties that haven’t sold, so why would you base your price in relation to them? You want to SELL, so find out what the comparables SOLD for, and price accordingly.

Try This: Contact the Land Registry office in Ottawa at http://www.ontario.ca/en/ services_ for_residents/STEL02_165696 for sale prices. Another great way to obtain these prices would be to get a Comparable Market Analysis (CMA) from a Realtor.

2. Provide Maximum Exposure

This is Marketing 101: More Exposure = More Buyers = Higher Demand = Higher Sales Price. You need to make sure you are getting as much exposure as possible; an internet posting and a Home Depot sign on the front lawn will simply not suffice in this day and age.

Try this: Spend some time uploading your listing on as many websites as you can, and use keywords in your listing description that will come up in searches. Put an information package together on your property and send it out to the top-selling agents in the area, and leave some at home for potential buyers.

  3. Take Your Home Seriously

 Is there ever was a time – this is it. You want to make sure that your home is portrayed in the best light as possible. Potential Buyers should feel privileged to purchase a home as desirable as yours, right?

 Try This: Clean and de-clutter. Invest in some storage organizers and get your home in order. Revive your home with a Spring Cleaning regardless of the season. If you can’t take great pictures, pay someone to. Professional photography brings out the best in your home, and will give it that WOW factor. 

Have a look at www.FitToSell.ca for ideas!

 4. Focus Marketing on ‘Premium Paying’ Buyers, and Filter out Bargain Hunters

 Why would anyone shop purely for private sales? To find a bargain, that’s why! Don’t attract a swarm of bargain hunters and set yourself apart from the rest.

 Try This: Insist that buyers either bring a letter from their lending institution saying that they are qualified to purchase a home such as yours, or that they are accompanied by a Realtor. Not only should Realtors should only be showing a buyer properties that they are qualified to purchase, those very buyers that are working with Realtors understand that they are viewing homes with commissions ‘built-in’, and are therefore prepared to purchase a home that will have a slight premium attached to it. Which would you rather, a swarm of bargain hunters, or a swarm of premium payers? Realtor’s attract premium payers because Buyers trust the brokerage, feel confident in it’s abilities and reputation, and require professional results. Offer as much money to a cooperating brokerage as you feel comfortable. You will attract the cream of the crop Realtors and Buyers – and the Realtors will have more incentive than ever to close a deal with more commission at stake, so you may very well be able to re-coup the commission in your price and/or negotiations.

 4.5 Consider a Professional

Remember, homeowners have ALWAYS had the ability to sell their homes privately, right?

So ask yourself – why was the industry ever created in the first place?

 A few reasons include (but are not limited to): 

  • Professional execution of the four points listed above
  • Strong negotiations that retain money and protect interests
  • Ensuring the coordination and cooperation of all parties involved (lawyers, inspectors, appraisers, engineers, other Realtors, other buyer/sellers), so that a deal is not fumbled due to miscommunication or incompetence.
  • Professionalism and experience to protect clients from various legal pitfalls.
  • Proper completion of various legal documents
  • Full time efforts and advocacy for properties

Would you spend a dollar to earn two? With a good Realtor, commission is an investment that will NET you more money at the end of the day (Notice I specified – with a GOOD Realtor?).

After all, what is more important – how much you invest in a professional, or how much money you NET?

 I trust this information was helpful to you! If you have any questions or concerns, please do not hesitate to contact me at any time personally at (613)868-4383

For a FREE and NO-OBLIGATION Comparable Market Analysis of your home, email me at MarcEvans@remax.net

Ask about the 6 smartest home renovations!

The man who defends himself in court has a fool for a lawyer.

One thing that gets to me is how some Salesman position themselves. Many of them, if not MOST of them, position themselves as middlemen that are merely a commodity that is interchangeable with their competition. What I mean is, there is this mentality that because they are in the middle, they are entitled to something strictly because of that, and that is the only real reason they exist – like they are some sort of gateway to the desired end result the customer desires. Really? Is that all you are? Well then, why WOULDN’T I try to find some way around this pain in ‘my side’ hurdle that is a salesman? Well – you would, and you should – if that is all the salesman is in your particular situation.

The best part of all, is the tactics these ‘salesmen’ use to get the vast majority of their business – and that is to negotiate on price. Everyone is so worried about price. “How much will it cost?” or “How much will you charge?” are things that are debated in the ‘price debates’. Come one now. Have some vision! What about how you are going to profit from a deal? Price only lasts for the second you shake hands and satisfies your ego – what about the effects the deal will have on your current situation and your goals? Will it put you in a better position and closer to where you want to be? It reminds me of those fast food commercials that have been playing around with this very idea – you know, the ones where the guys are around the lunch table and one of them is eating this tiny little burger and miniature fry – looks over at his colleagues and says “5 bucks!”, then the colleagues swallow a bite of their large Subway sandwiches (or whatever they are) and say “5 bucks!”. What a genius that price-driven shopper looked like! Did he get a deal or what? You know the old adage; you get what you…….  This is compared to the value-driven shopper that looked for how much he could benefit from spending his money. He saw an added value to his decision, and made a wise choice.  I know the example isn’t perfect because they paid the same thing, but the idea is what the motives were behind the purchasing decision.

Getting back to the larger picture here – lets say you are talking about a major purchase that will affect the lives of you and your family for years to come. Are you FOCUSED on a few thousand bucks? Or are you focused on the best benefit for you and your family, and yes – how much you will PROFIT from the deal. Sometimes it costs a little more up front to get a better end result. And what if a Salesman’s higher commission and subsequent harder work and better results actually earn you MORE profit than you would have with the cheaper priced competitor? Salesman A costs $10 and earns you $20, but Salesman B costs $100 an earns you $1000 – which would you choose? “Uhh… I only paid $20 for my salesman, and you paid $100! I got a better deal!” That doesn’t make any sense, does it? So why are people so focused on the up-front price?

Example: You get charged with a crime that you did not commit, and the potential sentence is a few years in jail and lots of probation (not sure how that works, but sounds about right). Do you show up and defend yourself? Do you take the court-appointed lawyer? Do you shop for a lawyer based on price? Or do you shop for the best lawyer you can afford that will deliver RESULTS? The saying goes –“ The man who defends himself in court has a fool for a lawyer”. O.J. Simpson + Robert Shapiro and Johnnie Cochran = Not Guilty.  Infer away.

Why do people buy cars with 20+ airbags and highest safety ratings, when there are other cars that will get them from A to B for half the price?

Exactly.

 Back to this price negotiating tactic. Put yourselves in a Salesman’s shoes. A customer comes to you and says they are interested in a product that you can provide, and you are in a position to make sure they get the very best product that suits their needs, and provide them with such a good service that they will be completely satisfied with you, have rave reviews about you and potentially turn into repeat and/or referral business. You have the ability to over-deliver, add your own ‘elbow grease’ to get them a better deal than anywhere else, and build a meaningful business relationship based on success and good business. Now you go through all of your bright ideas to think about how you can help them profit the MOST from the opportunity in front of you, and you open your mouth and say, “I can do the job for lower commission to save you some money”.

 Really? Is that how valuable you are?

 Why don’t I ask Bob over here right next to you if he will do the job for ‘your price minus fifty bucks’? Cause apparently that is all you have to offer, so let me explore how MUCH I can profit.

 See where this goes? Slippery Slope anyone?

Now rewind a minute or two and think for a second. You realize that the customer isn’t exactly sure what they want, and you know you can help them determine the exact need you have to address, put together some options for them that will work, and go the extra mile to find a great deal somewhere (maybe be proactive and try to drum up some supply for them from a unique source) and follow through to make sure they have everything they need, and they have satisfied all those needs and wants, and even a few they didn’t know they had or needed.

No will Bob do that? I don’t think so. Bob is simply a middle man and is about as creative as a doorknob.

Don’t be Bob.

Don’t look for Bob.

Don’t look for what is over his shoulder and wonder how far backwards he will bend to reach and get it for you. He might grab whatever peg he can squeeze into the hole, and then forget you the second you turn around. Who? What?

Look for the salesperson with the ability to listen and take the time and effort to get you what you need. The one who can explain your options and is willing to take a risk and put in legwork to get you the best of those options.

Does that make sense?

I’m just frustrated with all the Bob’s I’ve been meeting and seeing around lately.

No offence if your name is Bob. Or Rob for that matter.     🙂

Happy Buying!

Cheers

P.S. Havent written a blog in a while – I’ve been pretty darn buys and got carried away, so I apologize to all the readers and those of you who enjoy a could debate. You are all a great source of information and I promise to make a better effort to engage you more often! If you have any questions or concerns, or want a friendly and intelligent debate – contact me anytime!

In the name of progress…..

Selling Your Home Yourself? Remember These 5 Important Points

PRICE – Pricing the Home – MOST MONEY POSSIBLE

  • Know exact Value (Past Trends and Comparables)
  • Know Acceptable Mark-up (Street Specific)
  • Price to Situation (Low if you need to sell, higher end all else)
  • Do NOT overprice (worst thing you can do)

EXPOSURE – Marketing the Home – BEST ODDS OF MOST MONEY

  • De-Clutter and Stage
  • Signage (Front Lawn + Directional’s)
  • Print Advertising (Magazine, Newspapers)
  • Website Advertising
  • Local Advertising (Flyers, Feature Sheets in local stores)

QUALIFY – Qualified Buyers – BRING MONEY TO THE TABLE

  • Make sure they have been pre-approved
  • Verify personal circumstances to make sure they can act and aren’t wasting your valuable time
  • If they are working with a Realtor, you can be assured they are qualified

NEGOTIATE – Watch bottom line – KEEP MONEY IN YOUR POCKET

  • Remember your pricing strategy and stick to your guns
  • Play the Buyer’s role and try to identify your own weaknesses
    • Deal with them before the Buyers do

CLOSING – Secure it – FOLLOW MONEY TO YOUR BANK ACCOUNT

  • Contracts, Clauses and Conditions
  • Schedule Conditions and Manage them
  • Be diligent until deal is tendered

 

Be smart, be prepared, work hard and a Profitable Sale can be made – I do it all the time.

To get you started, I would be glad to offer you some of the basic sales statistics in your area to give you a better idea of how to price your home– no obligation.

If at any time you would like to hear how I can significantly increase the odds of bringing good money to the table, keep it in your pocket and make sure it gets to your bank account – please do not hesitate to ask me. It’s my job and I am very good at what I do.