Tag: selling

Real Estate - ANALYSIS, Thought Process - THOUGHT PROVOKING

How Evolutionary Instincts Shape Ottawa’s Real Estate Migration Patterns

Ever notice how people naturally gravitate towards certain neighborhoods, housing types, and communities? Turns out, it’s not just about affordability or convenience—it’s wired into us. Two key psychological concepts, the Dunbar Principle and the Savanna Theory of Happiness, explain why people move the way they do. Understanding these instincts helps us predict migration trends in Ottawa’s real estate market and, more importantly, helps you make smarter buying or selling decisions.

The Dunbar Principle & The Need for Community

The Dunbar Principle suggests that humans can maintain meaningful social relationships with about 150 people—this comes from our evolutionary past when small, tight-knit groups were the key to survival.

How does this relate to Ottawa real estate?

Buyers today aren’t just looking for square footage; they’re looking for connection. Young professionals, growing families, and even downsizers want communities that offer familiar faces, a sense of belonging, and walkability to social hubs. It’s why areas like The Glebe, Westboro, and Barrhaven are so popular—walkable streets, community events, and vibrant local businesses make them feel like modern versions of ancient villages.

For sellers, this means that marketing your home isn’t just about showcasing the granite countertops. It’s about selling the lifestyle—the neighborhood coffee shop where the barista knows your name, the local park where neighbors gather, and the farmers’ market that brings people together. The more you can highlight the built-in sense of community, the more desirable your home becomes.

The Savanna Theory of Happiness & The Pull Toward Space

The Savanna Theory of Happiness argues that humans are happiest in environments that resemble the landscapes where our ancestors thrived—open spaces, greenery, and the balance of nature and community.

This explains why we see so many young families migrating out of the downtown core to suburban and semi-rural areas like Manotick, Stittsville, and Rockland. The appeal isn’t just bigger backyards—it’s the subconscious pull towards environments that align with our evolutionary happiness triggers.

Sellers looking to downsize should take note: empty nesters moving from the suburbs to the city aren’t just looking for a condo—they’re looking for a new kind of freedom. While they’re giving up space, they’re gaining proximity to urban parks, bike paths, and social hubs, which satisfy that same savanna-like need for balance between movement and connection.

How This Applies to You—Whether You’re Buying or Selling

Understanding these migration patterns can help you strategically position yourself in the market.

  • For Buyers: If you’re debating between urban and suburban, consider not just your current needs, but where you’ll feel most at home in five years. Do you thrive in a high-energy, walkable environment, or do you crave more space and access to nature?
  • For Sellers: Knowing where your likely buyer is coming from (both literally and psychologically) allows you to tailor your home’s marketing to highlight what really matters to them—whether it’s community engagement or a retreat from the noise.

The Big Takeaway? We Move the Way We’re Wired To

Every real estate decision, whether buying or selling, is shaped by instincts far older than the housing market itself. By understanding these deeper motivations, you can make better, more informed decisions—ones that don’t just fit your budget, but fit your nature.

Looking to make a move that aligns with how you’re wired? Let’s talk.

Real Estate Sales

Reaching Buyers Who Don’t Live Here (Yet)

I met a really rich guy over 10 years ago that was selling a few million dollar penthouses (yes… a few of them). He explained to me how a young kid like myself (at the time) could essentially take over the luxury home market with some good old fashioned hard work and strategic thinking.

“You see”, he begun to explain, “the current top dogs have the market cornered, and most of the wealthy people in this City desperately want some other options”. He took a deep breath and said “None of us want an agent. We want Buyers for our homes -the problem is that we don’t have the means to find them”.

Interesting, I thought. “So… what would be the best means to find them” I asked.

“Well it certainly isn’t just cornering the market through local connections – most of the Buyers aren’t from here – they’re from all over the world.”

He continued “If you were to take your time and build out a list of top agents in all the major markets of the world, open lines of communication with them for the purposes of selling Ottawa as a destination and yourself as their contact to show your homes to – you would clean up”.

So guess what I did. I leaned into the Remax Network which has offices all over the world and started doing research and opening lines of communication.

As it stands now, I have personally curated rolodex of many of the top agents in China, India, Philippines, Nigeria, London and France. While Remax is in literally 104 more countries, those 6 that I mentioned contribute to the vast majority of immigration to Ottawa specifically.

So my strategy as it stands, is to regularly send these contacts reasons for moving to our City, updates on what makes it so attractive, as well as… you guessed it.. my listing inventory.

Now is it a guarantee that I will sell your townhouse to someone in Manila? Not really.

But that’s not really the point either.

The point is that I am constantly and deliberately working on my system to get your home in front of the best Buyers – and a major part of that system is to focus on Product Placement.. that is.. WHERE your home is advertised.

In today’s world, it’s just a fact that the local MLS might not have enough of a reach to find Buyers who aren’t here yet.

Real Estate Sales

How PropTx is Changing the Game for Home Buyers and Sellers

At the Evans Real Estate Group, we’re always looking for ways to improve the home buying and selling experience for our clients. That’s why we’re excited about the recent introduction of PropTx, a cutting-edge platform now used by many REALTORS® in Ottawa, including our team. PropTx isn’t just a fancy new tool for agents—it’s designed to streamline the entire real estate process and deliver real benefits to home buyers and sellers. Here’s how:

For Home Buyers: Making the Process Smoother and More Transparent

  1. Access to Real-Time, Accurate Information 🏡
    PropTx integrates MLS® and land registry data, meaning buyers can trust the information they’re getting about homes on the market. Whether it’s the latest listing price, home features, or even neighborhood data, you’ll always have up-to-date details at your fingertips.
  2. Smarter, Faster Communication 📲
    The platform allows REALTORS® to communicate faster and more efficiently with buyers. This means fewer delays in receiving answers to your questions, scheduling viewings, or submitting offers. In a competitive market, speed can make a big difference!
  3. Detailed Neighborhood Insights 🌳
    Through integrated tools like HoodQ, buyers can get comprehensive neighborhood reports, including information on schools, parks, transit, and local amenities. Knowing what’s nearby can help you make a more informed decision when choosing a home.

For Home Sellers: Streamlining the Sale Process

  1. Faster Offer Management 📄
    With tools like SkySlope Offers, managing offers is easier than ever. Offers are submitted, tracked, and organized digitally, ensuring nothing gets missed. Sellers can review multiple offers quickly and easily, making it simpler to decide on the best deal.
  2. Increased Visibility and Listing Performance 📈
    PropTx includes tools like ListTrac, which tracks how much interest your property is generating. Sellers can see how many views their home is getting online and how well it’s performing compared to other listings in the area.
  3. Compliance Made Easy ✅
    Selling a home involves a lot of paperwork, including regulatory compliance. PropTx streamlines this process, ensuring that all forms and documents are handled correctly. This reduces stress and gives sellers peace of mind knowing everything is being done by the book.

The Evans Real Estate Group Advantage

At The Evans Real Estate Group, we’re committed to staying ahead of the curve when it comes to real estate technology. Our adoption of PropTx means we can offer our clients a faster, more transparent, and stress-free experience—whether you’re buying your first home or selling a property you’ve loved for years.

If you’re thinking about buying or selling in the Ottawa area, let’s chat! With the power of PropTx and our dedicated team, we’ll help you navigate the process smoothly and successfully.

Real Estate Sales

How to Sell Your Home in the Winter (and Win the Market)

Winter in Ottawa may seem like an unlikely time to sell, but it’s actually full of opportunities. With fewer listings, less competition, and motivated buyers braving the cold, you can position your home to stand out and shine.

Here’s how to make your winter sale a success:

1. Maximize Your Curb Appeal (Even in the Snow)

Snow and ice can hide your home’s best features. Keep pathways shoveled and salted, light up your entryway, and add evergreen wreaths or winter planters for a warm touch. Buyers should see your home as inviting, not frozen over.

2. Light is Your Best Friend

Winter days are short, and natural light is limited. Inside, open blinds, turn on all lights, and use warm-toned bulbs for a cozy glow. Outside, add pathway lights or soft spotlights to create a welcoming evening appeal.

3. Highlight Energy Efficiency

Ottawa winters remind buyers of heating bills. Showcase energy-efficient features like new windows, upgraded insulation, or a smart thermostat. These upgrades make a strong selling point in winter months.

4. Create a Cozy Atmosphere

Make buyers feel right at home.

  • Turn up the heat (comfort matters).
  • Use seasonal décor—like a throw blanket or candles.
  • Offer warm touches during showings, like freshly baked cookies or hot drinks.

5. Work With a Market Expert

The winter market has fewer listings, but buyers are serious and ready to act. Having the right agent ensures you market your home effectively to attract motivated buyers and close on your terms.

Final Thoughts

Selling in winter doesn’t have to be a challenge. With the right preparation and strategy, your home can stand out and sell for top dollar—even when the snow is falling.

📞 Contact me today to discover how we can make your winter sale a success!

Real Estate Sales

How to Prepare Your Home For Sale

Likely the largest hurdle for our Sellers – HOW to get the home ‘show ready’. Seems like a daunting task for sure, however there are a few good rules of thumb to follow to get you going in the right direction.

For starters – good home maintenance is a must. We want Buyers to come in to your home and feel like the home has been cared for. After all, pride of ownership says a lot about BOTH the sellers and the home. Seasonal maintenance, regular maintenance on appliances and utilities, as well as maintenance on any property damage are all a must. Our most successful sellers are on top of ALL the required maintenance of their homes and keep detailed logs so they can show prospective Buyers.

Second- declutter and clean. We’ve all heard this before, however there is more to this than you might thing. Regarding cleaning – give your home a DEEP clean right before you list. That means dust all those hard to reach places, clean the stove and fridge, and wipe the baseboards. When it comes to decluttering, what you want to do is ideally have a large number of the EXACT same type of cardboard boxes or plastic bins, get some labels, and sort out a proper, clean and well lit place to place all your storage. Why go through all this trouble? Because EVERY house will have 1 or 2 rooms with storage, but most will look like … well… a garbage dump. I’ve seen garages packed the ceiling with what seems like a variety of items just thrown right as far and as high as they’ll go. YOUR storage on the other hand will reflect well on you. It will be clean, organized, and neat. This is an excellent opportunity to stand out from the competition and to give the next Buyers the impression that when THEY move in, they’ll be organized too!

Third – paint your home. Consult with a stager to see what the latest and greatest colours and matches for your specific property, and if you can’t paint like a pro – hire one. This is one of the best ways to freshen up your home, give it a ‘new home smell’, and is also an excellent return on investment. Paint is a few hundred dollars in the cans, but 10-15K worth of value on the walls (if done right).

These are just the basics, and there are many more strategies to get into if the resources exist. Depending on the levels of time, money and energy available, preparing a property can go from the simple rules of thumb above, to a complete transformation.

Any questions? Ask 🙂